Nee update in Twitter

 

Twitter Rolls Out New Advertising Features, Revamped Algorithm Ahead of E-Commerce Push

Twitter on Tuesday rolled out new advertisement features and revamped the algorithm that decides which advertisements users see, as part of an effort to lay the groundwork to launch future e-commerce features, the social networking company told Reuters.

The new features come as Twitter is pushing to grow its performance advertising business, a strategy that aims to quickly generate sales, and constituted just 15 percent of Twitter's business last year. The effort could help Twitter reach its goal of doubling annual revenue by 2023